14 November 2012

Miss Pronunciation XV


Not only has the accepted pronunciation of this word changed over the years, so too has the usage.

We're talking AMATEUR.

It should be pronounced as follows in the most correct form: am-e-te; or (easier to get onto the page in phonetics) æmətə.

Although this is the most correct pronunciation, it certainly would not be incorrect to pronounce it as amat-yure (æmətjə) or if you have a particularly lazy articulators, ama-chure (æmətʃə).

I've often heard the word used as some kind of insult - especially in this industry - however, always remember that the true meaning is that of someone who engages in a pursuit on an unpaid basis and even for the enjoyment and love of said pursuit.

That's pretty much all of us from time to time, no?


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